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“I am a dreamer so I always had problems with reality acknowledgement. My world is being built by my imagination, with all these labyrinth streets and oversized buildings. Proud but humble inhabitants busy with their not so ordinary but simple daily tasks, like knitting a river or decorating a star. Anything can happen over there. I remember this one guy who makes chocolate taste like emotions! But from all the worlds in the world I truly believe that my world is somehow special. Ordinary in its special way and magnificently simple. So why don’t you come?”




House of Naive is an organic clothing line headquartered in Vilnius, Lithuania that currently focuses exclusively on locally producing natural, minimalistic, distinguished clothes for women. The team is taking a holistic approach to sustainable fashion and is a huge advocate for the organic fabric movement. 

Founders of House of Naive stress the importance of sustainability and “slow design,” the countermovement to “fast fashion” and have the vision to create timeless, fashionable wear with an earthy, homespun vibe. Pieces are made by hand from organic materials that are manufactured locally and made with the intent to make you feel free by wearing them. Ambitious founding team is out to bring socially conscious fashion to the masses.

Currently selling online, in their own shop in the heart of Vilnius and through partnerships abroad.